One of the most important issues when starting an e-commerce business is creating a site where products or services will be placed. Through these e-commerce sites, brands reach their customers.
The e-commerce site should be set up in a customer-oriented and professional way that minimizes the potential of the business to make sales. It also shows that when setting up an e-commerce site, a lot of attention should be paid.
In today’s article, we’re going to give you information on what you need to bear in mind when designing and creating e-commerce sites.
Design Features That Should Be in E-commerce Sites
One of the most important aspects of a website is design. Because the more professional the design of the site is, the more confidence you have in it.
For this reason, one of the important aspects to be considered when creating an e-commerce site is website design. Features to be considered when designing an e-commerce site are:
Responsive Design
Responsive design is as important for every site as it is for e-commerce sites. Responsive, i.e., mobile-compatible e-commerce sites can provide healthier service to customers using mobile devices.
As mobile devices are becoming more widely used, it is important that a site is mobile-compatible. Thanks to this feature, the site will be presented to users both by Google browsers and users will leave the mobile-compatible site they enter and get a positive user experience.
Site Search Feature
Another feature that e-commerce sites do not have is the ability to search within the site. This feature makes it easier for customers to find the product they are looking for.
It is important that the customer can easily find the product he is looking for on the e-commerce site. Prospective customers want to get to the product quickly, and if they don’t have that speed on the e-commerce site they’re entering, they’ll leave the site without shopping.
Product, Brand, Category Pages
The page design of websites is one of the things that should be taken into account when creating a site. Having categories and branded products on an e-commerce site will make it easier for customers to find the products they want to find.
Banner and Slider Fields
Banner and slider fields are usually banners and slider fields. These areas are important because they allow companies to place their products or services at the forefront of their sites.
You can also push customers to shop through the campaigns you add to these areas. Therefore, you should pay attention to these areas when setting up an e-commerce site.
Corporate Pages
One of the pages you should pay attention to on an e-commerce site is the corporate page. These pages give you the confidence of your customers. Building trust between your customers and your business will also boost your sales.
That’s why you need to reflect your corporate identity in the best way when designing parts of your site, such as the homepage, about us, the communication.
E-commerce Site Features That Will Increase Sales
Businesses interested in e-commerce are generally aimed at increasing their sales. They therefore attach importance to their advertising and marketing work.
Marketing and advertising studies, as well as e-commerce sites focusing on the following aspects, will help increase sales:
Product Information
The most important information to be found on the e-commerce site is product information. Because your customers will want to know the characteristics of the products they’re going to buy and buy the one that’s most useful to them.
When creating product descriptions, information about the product should only be given in plain language, avoiding exaggeration and praise. Moreover, sharing product information properly will give your customers confidence in your business.
Professional Product Photos
Like product information, product photos are important to customers. Because they want to know what the product, they’re buying looks like.
The quality of the product photos will also help to get that product to the forefront. Even having product photos and product promotional videos will make the product more prominent.
Comments and Ratings
When we start by thinking about ourselves, we look at what users who have previously purchased that product have commented on the product that we would buy when shopping on the Internet. Because that’s how I get a chance to get an objective comment on that product.
That’s why it’s important for your customers to have reviews and reviews on the products you’re selling, and that most of these reviews are positive.
Trustworthy E-Commerce Site Features
One of the risks of shopping on the Internet is fraud. That’s why users want to trust your business when they access your site. Otherwise, they’ll leave your site without any shopping.
Your site must host the following features to be secure:
SSL Certificate
You can obtain an SSL certificate from your site to prove to your customers that they are on a secure site. This will make it easy for your customers to shop with confidence that their information will not be stolen.
3D Secure Payment System
The payment method, which allows consumers to complete the transaction by sending a confirmation code at the end of the purchase when they shop from e-commerce sites, is the payment system using 3DSecure.
With this method, you can increase their interest in your brand by giving your customers confidence.
Payment Method at the Door
It’s important for every customer to have a door-to-door payment method on a site where we’re going to shop for the first time. Because the payment method at the door prevents fraud.
With this method, users who visit your site will not worry about theft of credit card information, and consumers who do not have a debit card will be able to shop from your website.
Therefore, you should show users visiting your site that your e-commerce site has a method of payment at the doorstep.
Contracts Required in E-commerce Sites
Contracts that must be on e-commerce sites are one of the arguments that will make consumers feel safe. These contracts will also specify how your customer should behave when a problem arises. Contracts to be included on an e-commerce site are as follows:
• Remote Sales Agreement
• Privacy Policy
• Cancellation and Return Terms
• Privacy and Security Agreements
Hosting these contracts on your e-commerce site will make your customers feel more secure.
As you can see, when setting up an e-commerce site, attention should be paid to the user experience. Your customers are looking for both confidence and ease when shopping. When you can accommodate these two elements on your e-commerce site, your customer experience will also be affected positively.
You can take advantage of WeaSocial’s experienced team to have an e-commerce site that hosts all of these elements and start your e-business 1–0 ahead.