When designing a web, the most important thing is the user’s thoughts. Because when a user first visits your website, he encounters the design of the site and has a first impression of it.
Therefore, the colors to be used in site design are also important. Because web design providers are aware of this, they use color psychology to help guide user behavior when creating a website.
Using the right colors on your website, you can motivate visitors to your site and direct them to the steps to detect the right messages.
This is also relevant for e-commerce sites. The colors you use on your e-commerce site allow you to sell and attract the attention of your customers.
You can ask yourself two questions to choose the colors you want to use on your website:
1. What color should I use for my brand?
2. What color should I choose for maximum effect?
Color and conversions
Research has shown that there is a link between the colors of the products and the purchasing impulse. It would be right to say that for your website as well. For example, if the colors of a site you enter for information are dark, we do not want to appear on this site. But when brighter and brighter colors are preferred, we’ll like the site.
So going deeper into understanding color psychology will greatly improve the difficult transformations for your website.
Which Colors Should I Use?
When choosing the colors you want to use on your website, you should pay attention to the following:
• Images
• Pop-ups
• Edges
• Headings
• Background Tones
• Banners and Graphics
In these areas, your target audience will play a role in selecting colors. You can make your website more interesting by choosing a color that suits your target audience.
Contrast and Brightness
Contrast and brightness will play a role in the success of your website, in addition to the colors. Again, contrast is one of the factors affecting the readability of a website.
Take care of yourself. When you enter a website, you don’t want to read any articles that have a bad background. That’s why you should know how to look at your target audience at every stage of your website design.
This is the only way you can design a website that suits your target audience.
According to the perception of Internet marketers, when we talk about how important colors are in web design, let’s now talk about which color invokes what emotion. When you use these colors in the right places, you’ve designed a user-friendly website.
Pink
If your target audience is mostly female, then one of the colors you can choose is pink. Pink will inspire fun and romance when you visit your site. Also, pink is an oriental color and brings innocence to the mind.
For these reasons, if you are in a product or service market where your target audience is mostly female, one of the colors you can choose for your website may be pink.
Blue
Blue usually gives users a feeling of cool air. That’s why we often see blue on websites for the healthcare sector, financial transactions, or sectors that require credibility. With the blue color, website owners want to give users credibility.
Red
Red is the one-on-one color for activating users. The buttons you use to get this type of user to act on your website may be red. For example, in YouTube videos, the Subscribe button is red.
Green
A website dominated by green gives visitors a sense of calm, rejuvenation, prosperity and optimism. The green is more about financial matters, while the clearer tone is about growth and freshness. That’s why when you’re thinking about designing a website that sells organic products, green should come to mind first.
Yellow
Yellow reminds users of a healthy mind without worrying, or moral disturbances. So you can see that yellow is more dense on a website that sells children’s clothes and toys.
Again, yellow is a color associated with attention and is widely used in children’s sites. It is also used in websites that want to show feelings of authority and intelligence.
Purple
Purple tells the grace of purple. This is why it is mainly used on websites where luxury goods are sold.
Orange
Orange is a remarkable color. Ideal for vibrant, intimate, dynamic and energetic designs.
This is why websites created to showcase their creators need to use the orange color. It’s also suitable for the websites of technology companies.
Gold
Gold represents power and prestige. In web design, it creates a look that is compatible with colors that represent grace, such as green and purple.
Black
Black is a versatile color that is well-compatible with other colors. It should therefore be used in website design to create contrast with other colors.
Brown
Brown reminds users of relaxation and calm. This is why it is widely used on its health and fitness websites.
The brown tones give a simple color, but it gives a reliable feeling. This is why it is often used in the design of websites that want to give experience and confidence.