One of the concepts that brands with websites need to pay attention to is the bounce rate.
The instant exit rate is a metric obtained by dividing single-page sessions by the total number of sessions.
So the instant exit rate is the percentage of how many users have entered your website and left it without going to any other page.
Your website’s instant exit rate is important to Google. Google’s algorithms highlight websites with low instant exit rates.
So what should a website have an immediate output rate?
A good result for your website is that your website usually has an instant output rate of between 26% and 40%.
If your website has an instant exit rate of between 41% and 55%, this is a value that is considered.
Nevertheless, if your website has an instant output rate of between 56% and 70%, it will remain above average, which is bad for Google.
That’s why you need to keep your website’s drop-out rate low and work on it.
Why Is Immediate Exit Rate Important?
Instant exit rates are important for every site. Website owners benefit from the instant output rate in digital marketing, site design, and site content areas.
With this ratio, you can analyze where traffic comes from and what areas your users are interested in on your site.
With these analytics, you can make improvements to your website, and you can decrease the output rate.
How Can I Decrease My Exit Rate Immediately?
If the rate of immediate exit is so important, how can we lower that rate? Let’s answer this question:
Analysing the exit rate right away.
In order to be able to decrease your instant drop-out rate, you first need to analyze whether your site has a general or page-based instant drop out rate.
For example, when we’re dealing with an e-commerce site, the output rate on your product pages can be low, while the outputs on your blog pages may be high.
In this case, what you need to do is make improvements to your blog pages.
You need to first analyze your website so you can figure out which page you need to improve in terms of the instant landing rate. In this analysis, you can be hired by identifying the work you need to do.
Optimize Page Speed.
Wherever you look in the digital world, every business now has its own website. This increases competition.
A user who is unable to easily and quickly access the product, service or information he or she is looking for on your website will, without thinking about switching to any other page on your site, log in to your opponent’s site.
This, of course, will increase the rate of immediate exit of your website.
One of the first improvements you need to make to your website is the speed of your website to prevent this from happening.
Make your content interesting.
If you do not want users coming to your website to leave your site immediately, you should make sure that your content is suitable for users’ purposes.
You should also ensure that your page layout, content and design make it easy for users to reach the information, product or service they are looking for.
Usually, when users search for information, they do not read or want to read all the content on the site they enter. That is why you need to create your content in a way that users can read easily and want to read.
You can do this by:
• Avoid long paragraphs.
• Content must be supported by visuals.
• You should use subheaders.
• You have to do stuffing.
Create a Mobile Compatible Site.
Mobile-compatible sites are important to Google. Because most users use their search engines from devices such as mobile phones or tablets.
Your site must therefore be mobile compatible. When you improve your mobile-compatible site to provide a good user experience, you’ll have an immediate drop-out rate.
The instant exit rate is important for every website. Because search engines put your site in the top of the list by looking at whether it’s user-friendly or not.
To do this, do not forget to improve your website based on analytics by analyzing your website’s instant exit rate.